SALES LEADS: Levi’s, H-E-B, Toyota…

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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  • Levi’s 

American clothing company Levi Strauss & Co has appointed UM as its´ new media AOR for the Americas following a review.OMD was the incumbent since 2008.UM will handle all buying and planning responsibilities for the Levi’s brands in the U.S., Canada and Latin America.Earlier this year the company went public with a valuation of approximately US$6.6 billion. Levi’s spent US$17.4 million in the first quarter of 2019, according to Kantar Media.





  • H-E-B

Continuing its expansion into West Texas, retailer H-E-B has unveiled plans to open its first store in Lubbock next year. Set to open its doors in late 2020, the more than 120,000-square-foot store, which will be located at 114th and Quaker, will be a shopping destination with a top-quality product assortment – available at H-E-B’s celebrated low prices.Customers will find all the signature features and conveniences they expect from H-E-B, with many new and expanded product selections. Some distinctive features include a fuel station with car wash, a Texas Tech collegiate shop, which will be fully stocked with licensed Texas Tech apparel and accessories, and a True Texas BBQ, H-E-B’s lauded barbecue restaurant that was recently named best barbecue chain in Texas by Texas Monthly and a top barbecue chain in the nation by Thrillist, which will include indoor and outdoor seating.H-E-B has tailored the store’s design to reflect the look, feel and traditions unique to Lubbock, emphasizing the hometown West Texas flair. With construction set to begin early next year, the store will be built with environmental sustainability in mind, incorporating several energy efficient inclusions such as CO2 refrigeration units and LED lighting.The San Antonio-based retailer also will work with Favor, an on-demand delivery service H-E-B acquired in 2018, as a convenient option for delivery, including one-hour delivery of beer and wine from H-E-B.The largest privately-held employer in Texas, H-E-B, which has more than 400 stores and 116,000 Partners in Texas and Mexico, continues to be a dominant economic driver as it expands into the Lubbock market and opens more stores in West Texas, where it has eight H-E-B locations, and across the Lone Star State.


  • Toyota

When the Toyota Prius launched 20 years ago, it quickly became the definition of hybrid. Twenty years later, the evolution of Prius continued as Toyota proudly introduced the 2019 Prius with available AWD-e, a first in its class.Now, the 2020 Toyota Prius campaign, titled “It’s Unbelievable”, invites consumers to go more places, in more conditions, with the capable and efficient hybrid that started it all.The fully-integrated campaign was developed under Total Toyota (T²), a cohesive marketing approach by Toyota agencies Saatchi & Saatchi, Conill Advertising and Intertrend, with Zenith placing the broadcast media buy.The 30-second linear TV spots highlight the versatility and new AWD-e system of the Prius while empowering viewers to go places they never thought possible. Social, digital video and in-cinema spots by Toyota’s Hispanic marketing partner, Conill Advertising, include “Snow”, “Parking”, and “Highway” as the agency aims to demonstrate the key advanced technology features of the vehicle. To promote the campaign to East Asian and Asian Indian markets, Intertrend created digital videos “Family Tree” and “Ingredient” that infused relevant cultural insights to demonstrate the range and all-wheel drive capability of the Prius.The “It’s Unbelievable” campaign also features a unique digital partnership with The Weather Channel and AccuWeather.The “It’s Unbelievable” spots will play across platforms such as Viacom Vantage, Warner Media, NBA, NBCU, and a custom digital content partnership with CBS Interactive. Digital video partners include Facebook, CBS, Hulu and Hulu Latino, Amazon Advertising, ESPN, Great Big Story, Amobee, Yahoo en Español, Pandora and more. Print will appear in books such as Real Simple, Travel & Leisure, Bon Appetit, Smithsonian, and Popular Mechanics, with exclusive partnerships with National Geographic’s “Adventure of a Lifetime” content series and “Great Big Stories” custom video series. Social partners include Pinterest, Snapchat, Twitter and Facebook. Additionally, the spots will air in select theatres around the country through partnerships with National Cinemedia and Screen Vision Media.



2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected].


  • L.A. Care Health Plan


L.A. Care Health Plan and Blue Shield of California Promise Health Plan announced that they will invest a combined US$146 million as part of a five-year commitment to expand Community Resource Centers across Los Angeles County. This unique collaboration will help improve health outcomes in local communities and the total quality of life for members of the two health plans. Improved health outcomes will also reduce health care costs over time.The two health plans have a long history of working together, as Blue Shield Promise is one of the Plan Partners that L.A. Care contracts with to serve Medi-Cal members in Los Angeles County, and this resource center effort greatly expands their ongoing collaboration.The new resource center collaboration will allow these community destinations to offer classes and personalized services in a fun, safe and inclusive environment that will help visitors stay active, healthy and informed.Over the next five years, L.A. Care and Blue Shield Promise will jointly open seven new resource centers, remodel four existing centers and relocate three other existing centers to larger locations. In total, they will jointly operate 14 resource centers in L.A. County. Each center will serve approximately 72,000 people per year when services and staff are fully built out, serving more than one million Angelenos annually.


Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.