Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • Curacao 

This October, deemed Hispanic Heritage and Breast Cancer Awareness month, Curacao, a top U.S. 50 retailer, will be holding its second annual Latinos United Concert. The private event, headlined by Alejandra Guzman, the celebrated Latina rock star and a breast cancer survivor herself, will be held on Wednesday, October 30 at The Mayan in Los Angeles. A percentage of all retail sales driven by the concert promotion will be donated by Curacao, to the Susan G. Komen Los Angeles County, one of the largest and most recognized nonprofit organizations in the country, combating breast cancer through research, community health, global outreach and public policy initiatives.”We’ve been looking forward to this event all year,” says Ariela Nerubay, chief marketing officer of Curacao and a member of Portada´s Brand Star Committee. The Curacao Foundation was established in 2002. It is a private foundation dedicated to building a future in which communities are financially strong, socially empowered, respected and included.

  • The California Milk Advisory Board

The California Milk Advisory Board (CMAB) is celebrating Hispanic Heritage Month by paying tribute to the culinary and artistic contributions of Hispanic cultures with the “Real Tastes & Traditions” retail promotion for Hispanic-style cheese and dairy products at 59 Publix markets in Florida.Commissioned artwork honoring food and family from Florida-based “Latin Pop” artist John Gascot is the centerpiece of the campaign and is featured on promotional pieces from Cart Art to geotargeted Digital and Social Banner Ads, email marketing and in-store coupons. Gascot credits his Puerto Rican heritage for his love of bold color, shown in this piece which is inspired by traditional Hispanic cultures and cuisines.The CMAB worked with Society Culinaria to develop recipes inspired by the tastes and traditions of the myriad of Hispanic cultures influencing the food we love, using California Hispanic-style cheeses and cremas to bring them to life.California is the largest producer of Hispanic-style cheese in the U.S., responsible for more than 135 billion pounds in 2017.

  • Southwest Airlines 

 

Southwest Airlines logo. (PRNewsFoto/SOUTHWEST AIRLINES)

Southwest Airlines Co., in partnership with the Hispanic Association of Colleges and Universities (HACU), has awarded 187 students complimentary roundtrip air travel as part of the ¡Lánzate!/Take Off! travel award program. The 2019 recipients are from 120 different schools across the country ranging from freshman to graduate students. Each year, ¡Lánzate!/Take Off! provides roundtrip air travel for recipients who meet socioeconomic and other criteria. A panel of judges comprised of college professors and education advocates met to select the recipients, who each were awarded four roundtrip tickets to allow them to stay connected with their families throughout the school year.Through this national education initiative, HACU and Southwest Airlines® together have unforgettably impacted students, their communities, and their families during the past 15 years. Southwest has championed Hispanic success in higher education since 2005, by donating more than 4,000 tickets to students across the country for traveling to and from school.

  • Mazda

Mazda has partnered with Univision to create a branded content series about the world of Mazda motorsports, according to Mediapost. The effort includes three digital videos featuring Jaime Gabaldoni, Univision’s senior editor, autos. “Camino a la Meta” (“The Journey to Accomplish a Goal”), explores the world of Mazda motorsports and follows Gabaldoni on his journey to compete in the final race of the Battery Tender Global Mazda MX-5 Cup. This is the first time a Hispanic automotive journalist has successfully ventured into becoming a real-life race car driver and shared the journey with his audience, according to Univision.The effort includes 2- to 5-minute videos featured on YouTube and social amplification of the series through teasers and short-form videos on Univision and Gabaldoni’s personal social media accounts.The first video launched Oct. 4, and new episodes are planned for November and December.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Jacuzzi Brands LLC

Team One, Publicis Groupe’s fully integrated media, digital and communications agency for premium brands, today announces it will partner with Jacuzzi Brands LLC, the global manufacturer of premium spas, swim spas, experience and soaking bathtubs, shower systems and related products and accessories.Jacuzzi Brands’ flagship, the Jacuzzi® Brand, is the most recognized in the world for hydrotherapy and Team One’s work coincides with the launch of Jacuzzi’s newest bathing experience, Arga™ Freestanding Bathtub with Swirlpool™ Experience, this September.As a full-service agency specializing in building premium high-value brands that last, Team One is tasked with furthering Jacuzzi Brands’ position as a leader in the category through branding and design strategies, advertising, media, marketing and public relations.

  • Mattel 

Before the start of Hispanic Heritage Month, toy giant Mattel announced a limited-edition Día de los Muertos Barbie to honor the 3,000-year-old indigenous observance that celebrates the lives of deceased friends and family, Adweek reports. While the holiday originated in Mexico with the Aztec, Toltec and other Nahua people, it’s celebrated in other areas of Latin America.Día de Muertos takes place on November 1st and 2nd, coinciding with the observances of All Saints’ Day and All Souls’ Day. This colorful and lively holiday is filled with music, food, sweets, offerings, and flowers. While the Día de Muertos Barbie® Doll takes inspiration from the modern version of this celebration, the tradition has roots that go back thousands of years.

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

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