SALES LEADS: American Express, Grupo Rodilla, Northgate González Market…

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • American Express 

Financial services company American Express has entered its 26th year of partnership with the United States Tennis Association (USTA). The brand will provide Card Members and fans with access to a variety of benefits and experiences at the USTA Billie Jean King National Tennis Center including the US Open American Express Fan Experience, Card Member Lounge and Centurion® Suite.In addition to these interactive spaces, Card Members can access exclusive benefits with the tap of a contactless-enabled Card or digital wallet.This year, American Express is also giving over 100 tickets and hospitality packages to select small business owners in the New York metro area, providing unrivaled access to one of the city’s most premiere events – an experience traditionally reserved for larger businesses – so they can bring someone who has had their back, host an existing or prospective business customer and network with peers to learn along the way. A survey commissioned by American Express found that when Small Business Owners were asked what would help in landing a business meeting with a new or existing client, nearly half choose organized networking events.In addition, various small businesses will be showcased throughout the American Express physical spaces and marketing on-site, providing added exposure for these growing businesses.The one-of-a-kind US Open American Express Fan Experience will return to the US Open, immersing fans in a world where New York City meets tennis. Open to all, guests who visit the space located just inside the East Gate can participate in a variety of interactive experiences that mirror the famous sights and sounds of the US Open’s hometown – New York City.

  • Voss Water

Voss Water, a Norwegian-based brand of bottled water,  has appointed New York-based agency iFuel to handle creative as well as media planning and buying services. 







  • Northgate González Market 

Hispanic supermarket chain Northgate González Market has partnered with renowned chef Marcela Valladolid and former Major League Baseball player, “Titan” Adrián González, for the launch of its´ “Every Visit Has a Story” campaign, Abasto Hispanic reported. Both Valladolid and Gonzalez will be sharing their love for food and their experiences through videos and photographs when they go shopping at the Southern California premiere Latino grocery store.Growing up around expert and traditional cooks in Tijuana, Mexico, Marcela was raised to be passionate about food. Adrián González is a former Major League Baseball player. He was born in the United States, but was raised in Tijuana, Baja California, México, until 1990. 


  • Grupo Rodilla

Grupo Rodilla, the leading Spanish Restaurant franchise, has selected Zubi as its Advertising Agency of Record supporting its launch in the US market. Zubi, WPP’s iconic segment oriented and growth hacking brand will provide full service integrated marketing programs for Rodilla. The company declined to disclose the size of the account. Rodilla is the chain of informal, artisan, healthy and quality restaurants since 1939. Founded thanks to the entrepreneurial and innovative spirit of Antonio Rodilla, it has 157 restaurants throughout Spain that are a meeting point for all citizens.


  • Café Bustelo

The J. M. Smucker´s Café Bustelo, the legacy espresso-style coffee brand, is making its US national debut in a vibrant new ad campaign, blending modern and traditional Latin imagery and music in a celebration of the brand’s heritage. Since 1928, Café Bustelo’s bold flavour and iconic, colorful packaging have been both known, and loved, in Latin communities across the country. Now, for the first time ever, the brand is available nationwide. The new ad campaign is titled, ‘Café Bustelo Estuvo Aquí’ (Café Bustelo Was Here), and debuts September 2nd on Univision, VH1, Travel Channel, Ion, Nick at Nite, and others, with a spirited 30-second broadcast commercial as the creative centrepiece. Additional campaign elements include online, digital banners, social, OOH, and radio.The campaign is the first creative work for the Café Bustelo coffee brand from PSOne, the Publicis Groupe’s Power of One team, a bespoke solution for The J.M. Smucker Company.


  • Bojangles

Resultado de imagen para @Bojangles1977Bojangles’ Inc., a Southeastern United States regional chain of fast food restaurants, specializing in cajun seasoning, fried chicken, and buttermilk biscuits, appointed EP+Co new creative agency of record, effective October 1. The scope of work includes traditional advertising capabilities, in-store marketing, social content, brand strategy and planning. Bojangles’ ad budget totalled to US$3.09 million during Q1 2019 and US$13.07 million during 2018, according to Kantar Media.



2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected].

  • Chevron |

WPP’s Wavemaker is finally retaining energy company Chevron global media business. The brand has extended its global strategic media and buying services partnership with the agency for the next three years.The assignment follows a lengthy review.WPP has handled media duties for Chevron for over 16 years through its former agency, MEC. Wavemaker was created when WPP merged MEC with its Maxus agency in 2017.Chevron spends about US$60 million on measured marketing globally per year, according to Global data consultancy COMvergence.



  • Avocados From Mexico

Kevin Hamilton has been the head of Brand for Avocados From Mexico since its creation in 2014. But following a company re-organization, Hispanic marketing has fallen also under his leadership. This is an exciting time for AFM as the consumption of Mexican avocados continues to raise to record levels, (2.5 Billion pounds in the US alone).



Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.