What are the preferred retail platforms by US-Hispanics? What consumption categories do they fall into? What are these consumers’ priorities? The answers to these questions in comScore‘s February 2016 report.
68% of Hispanic users with Internet access visited the retail category in February 2016.
| Source: comScore Media Metrix, United States, Hispanic All, Home and Work, PC/Laptop only, February 2016 | Total Unique Visitors (000) | |
|---|---|---|
| Total Internet: Hispanic All | 31.150 | |
| Retail | 21.146 | |
| 1 | Amazon Sites | 11.016 |
| 2 | eBay | 5.800 |
| 3 | Wal-Mart | 4.039 |
| 4 | Intuit | 3.733 |
| 5 | Apple.com Worldwide Sites | 3.466 |
| 6 | Target Corporation | 2.288 |
| 7 | The Home Depot, Inc. | 1.880 |
| 8 | Google Shopping | 1.784 |
| 9 | Ticketmaster | 1.722 |
| 10 | Best Buy Sites | 1.578 |
Amazon led the category, with 52% of the visits, followed by eBay (which received 27% of the unique users). In third place we find Walmart, visited by 19% of the users.
Finance and taxes were also important to Hispanic residents of the United States: 18% of the users used Intuit in February 2016.
In fifth place came Apple, with 16% of the unique visitors.
Family and home comfort products are important to US Hispanics: 27% of the users in the category visited Target, The Home Depot and Best Buy during the informed period.
In eighth place was Google Shopping, with 8% of the visitors.
Finally, entertainment also played an important part, although it wasn’t huge: 8% of the unique users visited Ticketmaster, which came in ninth.
