What are the preferred retail platforms by US-Hispanics? What consumption categories do they fall into? What are these consumers’ priorities? The answers to these questions in comScore‘s February 2016 report.
68% of Hispanic users with Internet access visited the retail category in February 2016.
|Source: comScore Media Metrix, United States, Hispanic All, Home and Work, PC/Laptop only, February 2016||Total Unique Visitors (000)|
|Total Internet: Hispanic All||31.150|
|5||Apple.com Worldwide Sites||3.466|
|7||The Home Depot, Inc.||1.880|
|10||Best Buy Sites||1.578|
Amazon led the category, with 52% of the visits, followed by eBay (which received 27% of the unique users). In third place we find Walmart, visited by 19% of the users.
Finance and taxes were also important to Hispanic residents of the United States: 18% of the users used Intuit in February 2016.
In fifth place came Apple, with 16% of the unique visitors.
Family and home comfort products are important to US Hispanics: 27% of the users in the category visited Target, The Home Depot and Best Buy during the informed period.
In eighth place was Google Shopping, with 8% of the visitors.
Finally, entertainment also played an important part, although it wasn’t huge: 8% of the unique users visited Ticketmaster, which came in ninth.