Multicultural Web Media, a new leading digital media technology company, today announced it will serve as the exclusive advertising and sales representation for Publiespaña, a subsidiary of Mediaset España, one of the leading audiovisual groups and content creators in the Spanish market. Mediaset España operates seven linear television channels and their associated websites, as well as a live and on-demand content platform and a portfolio of thematic digital sites, all with a strong Hispanic focus and high audience engagement.
As part of its relationship with these publishers, Multicultural Web Media will represent 100 percent of ad inventory across all Mediaset España Digital properties, including Mediaset Infinity, Telecinco, Cuatro, Divinity, Be Mad, El Desmarque, and many others.
Exclusive Publisher Partnerships Power Multicultural Reach at Scale
Commenting on this news, Multicultural Web Media’s founder and CEO Gustavo Landivar stated, “Our exclusive publisher relationships provide advertisers with a clear competitive advantage—the ability to reach multicultural consumers at scale with general market technology and know-how. Publisher exclusivity is extremely rare, but we have secured such coveted deals thanks to our strong reputation and deep market relationships. We look forward to leveraging the power of these sites in the US by coupling deep data insights with culturally relevant creative campaigns to create meaningful, authentic digital experiences.”
“MULTICULTURAL WEB MEDIA representation of our ad inventory gives brands unprecedented access to connect with multicultural audiences at scale,” said Moises Muñoz, Director of AdOps at Publiespaña –part of MFE Advertising, international concessionaire of MFE-MediaForEurope-. “We are delighted to be partnering with Multicultural Web Media, as through this partnership, we are strengthening our ability to deliver the best possible content, in line with the interests of our broad and dynamic community of viewers.”
Why Multicultural Audiences Are the Next Decade’s Growth Engine
Landivar continued, U.S. multicultural consumers now make up nearly 40% of the U.S. population, with over $5 trillion in collective buying power. Hispanics alone number over 62 million people (about 19% of the country). They are mobile-first, highly engaged, and more responsive to authentic brand connections—making them the key growth driver for the next decade in digital media and advertising.” That’s why exclusivity on the right platforms is a true game-changer: it gives brands an authentic way to connect when these audiences are most active and engaged.”
“We look forward to having Multicultural Web Media handle the monetization of our sites while we continue to grow all of our media properties by providing the best possible video content to engage our audiences”, added Moises Muñoz, of Publiespaña.
“We are delighted to be partnering with Multicultural Web Media, as through this partnership, we are strengthening our ability to deliver the best possible content, in line with the interests of our broad and dynamic community of viewers.” -Moises Muñoz
“Multicultural Web Media is celebrating its second anniversary since its founding in October 2023 and is currently positioning itself as one of the emerging Hispanic Digital Media Companies in the multicultural market, establishing itself as a solid and transparent company with more than 10MM Unique Users.”
