Paula’s Choice Skincare’s Rajaa Grar Joins Portada’s Council System

We are excited to announce that Rajaa Grar, Sr. Director of Global Marketing at Paula’s Choice Skincare is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System. The board’s next in-person meeting will be at Portada NYC on September 11, 2019.

Rajaa Grar is the Sr. Director of Global Marketing at Paula’s Choice Skincare, heading all brand/ Omnichannel, social and Influencer Marketing at the Global Skincare company with a cult following. Prior to that, she was at Amazon, leading the Luxury Skincare category where she has accelerated high double digits YoY growth and launched brands like Korean skincare brand Tony Moly, Erno Laszlo, and Jurlique. Prior to that, She was at the Starbucks coffee company heading up all brand and digital marketing efforts for the Frappuccino and Doubleshot energy brands in Latin America.

Rajaa has spent over 13 years in brand & digital marketing in the US and globally at companies such as the Kellogg Company, Coors Light / MillerCoors, and Tampico Beverages.

Rajaa holds an MBA from Northwestern University – Kellogg School of Management, a bachelor’s degree from McGill University in Marketing and International Business and a bachelor of science with a major in Microbiology from the University of Montreal. Rajaa is born in France and grew up in Morocco and Canada. She speaks fluently five languages among them Spanish, Portuguese and French. She is passionate about beauty (especially Skincare), health, and wellness. In her free time, she loves spending time with her twin boys Adam and Rayan, husband Yassine, working out or perfecting the most delicious and healthiest pancake recipe.

Welcome Rajaa to Portada’s Council System!