We are excited to announce that Leonor Palao, AVP, Brand & Advertising at OppenheimerFunds is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System. The board’s next in-person meeting will be at Portada LA on March 14, 2019.
Leonor Palao is responsible for the development and strategy of the firm’s advertising and branding. She started her career on the agency side where she worked for 6 years developing media plans and creating media programs for various brands ranging in industries such as Pharmaceutical, CPG, Technology, and Finance.
She transitioned to the client side at OppenheimerFunds 7.5 years ago to manage the development and execution of their media strategy and the creative assets tied to the firm’s brand and advertising efforts. A huge part of Leonor’s job is the management of agency partners in various aspects. She has cultivated strong relationships, maintained high expectations and found a way to consistently deliver groundbreaking work. She meets with senior leaders and digs deep to discover stories that inspire not only the agencies but media partners to propose interesting and advantageous programming. Since her hire, she has led, driven and crafted the strategy of numerous award-winning communication platforms that have disrupted the category and helped navigate the rebranding of OppenheimerFunds.
Leonor received her B.S. in Management with a focus in Marketing and minors in International Business and Sociology from The Pennsylvania State University. Most recently she received a Marketing Strategy Certificate from Cornell University. She’s a member of the Financial Communications Society and supports charities through the organizations’ works. Leonor was also recently recognized amongst the 2019 Gramercy Institute’s 20 Rising Stars in Financial Marketing. She is also a regular panelist at industry events. Ms. Palao lives in Sunnyside, Queens and in her free time can be found walking around the Metropolitan Museum of Art.
Welcome Leonor to Portada’s Council System!