Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  •  Nissan 

Univision and Nissan have partnered, once again, for Nissan Presents: Road to Innovation, an exclusive concert series featuring Latin GRAMMY® nominee Colombian Singer Sebastián Yatra. Hitting the road for a fifth year, the tour launches Monday, October 28, in Los Angeles and visits seven major cities across the country before making its eighth and final stop in Las Vegas on Tuesday, November 12, in anticipation of the Biggest Night in Latin Music® – the 20th Annual Latin GRAMMY® Awards – on Thursday, November 14. Sebastián Yatra is the latest in a list of chart-topping artists to lead the Road to Innovation Tour, joining previous event headliners Karol G with special guest Reykon, Juanes, Farruko, and Yandel to have taken the stage as part of the concert series. Each leg will have a complete branded experience and feature Nissan and Univision brand ambassadors and influencers on-location stationed throughout the concert arena for increased engagement and data capture via one-on-one interactions with concert-goers. Along with the live concert experience, Univision will provide comprehensive cross-platform promotional support for the event across its owned and operated television and radio properties, as well as through custom created content developed exclusively for its digital and social platforms. 

  • The Walt Disney Co.

The Walt Disney Co. has wrapped up its´ almost 6 month global media review and awarded the biggest parts of its´US$2.2 billion global media business to Omnicom Media Group (OMG) and Publicis Groupe. OMG will handle North America media planning and buying for Disney Studios, including Lucas Films, Marvel, Pixar, Walt Disney Pictures, Walt Disney Animation and 20th Century Fox brands.Omnicom was additionally awarded media duties for ABC, Disney Channel, Disney Freeform, National Geographic and FX Productions and Networks in the U.S. and Canada, according to the people.
OMG will service its portion of the account via a dedicated new unit called OMG23, referring to the year Disney was founded (1923). Dentsu Aegis Group’s Carat was the incumbent on Parks, and Horizon had previously handled Disney media channels.

  • California Milk Processor Board (CMPB)

GALLEGOS United, Advertising agency focusing on the Hispanic market, announced the launch of “Know the Facts,” a new effort for the California Milk Processor Board (CMPB), creators of the iconic got milk? As a brand that has always lived on the cusp of popular culture, CMPB’s agency of record, GALLEGOS United, created the campaign to help engage and encourage parents and kids to think twice about milk in the context of this misinformation. The digitally-focused campaign targeting millennial parents in California will include online and social media advertising launching the week of October 14th.At the center of the campaign is an animated short directed by JJ Sedelmaier, award-winning director/ designer behind animation for Schoolhouse Rock!, as well as other well-known animated series, such as the launch of MTV’s Beavis & Butt-Head, co-creating Saturday’s TV Funhouse for Saturday Night Live, and animation for The Colbert Report and The Daily Show.

 

2019/2020 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • P.F. Chang’s

P.F. Chang’s, the American-based, Asian-themed, casual dining restaurant chain founded in 1993 by Paul Fleming, has named The Richards Group its’ new creative agency of record. The business previously was handled in-house.In addition to handling creative duties, the agency will be responsible for ongoing brand planning and digital strategy.

 

 

 

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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