Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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  • Shasta Pools 

Colling Media, a national digital advertising and marketing agency, continues its growth by adding Shasta Pools to its prestigious roster of clients. Colling Media has been named as Shasta Pools’ Agency of Record and has been retained to create and execute an advertising and marketing campaign designed to increase awareness of Arizona’s #1 pool company.Starting as a family business in 1966, Shasta Industries is the #1 Phoenix new pool builder, having designed and built over 86,000 swimming pools, remodeling over 34,000 swimming pools, run hundreds of thousands of service calls, built 100’s of commercial pools and providing pool products all over the nation and globe thru A&A manufacturing and Xcel Surfaces.

  • Nestlé 

Nestle SA has agreed to sell its U.S. ice cream business to Froneri in a deal valued at US$4 billion, moving control of brands including Häagen-Dazs to a joint venture the Swiss group set up in 2016. Froneri was created after Nestle merged its European ice cream business in 20 countries with R&R, a unit of French private equity firm PAI Partners.With operations in regions including Latin America and Asia, it is one of the largest ice cream companies in the world with a turnover of around 2.9 billion Swiss francs ($2.91 billion) as of last year.Wednesday’s deal expands Froneri’s reach to the United States and is expected to add US$1.8 billion to annual sales.Nestle owns the rights to Häagen-Dazs in the United States, while Yoplait maker General Mills (GIS.N) sells the premium brand in non-U.S. markets.The deal is expected to close in the first quarter of 2020 following regulatory approvals, Nestle said.Nestlé will continue to run its remaining ice cream businesses in Canada, Latin America and Asia.

  • Sephora 

Sephora has launched a North America Media review, according to an invite to pitch obtained by Ad Age. The review will begin immediately and will last for about four months. The document stated the U.S. portion of the review will cover media strategy, planning and buying for all media channels excluding addressable TV. The invite also included a non-disclosure agreement that prevents agencies from discussing the review with the media. Should the agency accept, the invite read, it would receive an RFI. Global management consultancy ID Comms will manage the review. A decision is expected to be made in March, according to the people close to the process. Sources close to the review said that the account is worth approximately US$250 million.The review will not affect other LVMH brands including Dom Pérignon, Benefit Cosmetics, Marc Jacobs and Céline.

  • GlaxoSmithKline

GlaxoSmithKline has consolidated all Pfizer consumer healthcare media with Publicis Groupe following a joint venture the pharmaceutical announced in late 2018.Publicis Media will service the work with platformGSK — a bespoke shop it launched after winning the US$1.7 billion GSK media business. The move brings together brands such as Panadol, Anadin, Aquafresh and ChapStick under one roof with the creation of a new company with annual sales of $12.7 billion. The Pfizer consumer healthcare media is estimated to be valued at around $400 million. The move brings together brands such as Panadol, Anadin, Aquafresh and ChapStick under one roof with the creation of a new company with annual sales of US$12.7 billion.

2019/2020 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hawaiian Airlines 

Hawaiian Airlines, the largest airline in Hawaii,  is sending lead media and creative duties to Interpublic Group of Cos.’ Mediahub and MullenLowe respectively following a review, Adage reports. The airline operates between 13 North American gateway cities and the Hawaiian islands.MullenLowe and Mediahub will handle the account from their office in El Segundo, California. Hawaiian Airlines previously worked with Anthology Marketing Group in Mountain View, California, and Publicis Sapient. Hawaiian Airlines spent US$2.7 million on measured media in the U.S. in 2018 and US$3 million during the first half of this year, according to Kantar.

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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