Kroger Rebranding Campaign, Pepsico&Gaby Natale´s Renewed Partnership and More Sales Leads

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • Kroger 

The Kroger Co. debuted its new logo and brand transformation campaign, celebrating its love of all customers and associates, food-first culture and long history as America’s favorite grocer.  In July, Kroger announced DDB New York as its first creative agency of record. Kroger’s rich food history, passion for serving its customers and modern data and technology, combined with DDB’s ingenuity and creative horsepower, have helped the iconic retail brand create a refreshed, stronger brand identity – both internally among associates and externally among customers and other valuable stakeholders . New Kroger brand attributes include: the redesigned Kroger logo and tagline Fresh for Everyone” ; primary brand color: blue signals Kroger heritage, safety and trust; new color accent palette(The Kroger brand features a bright and modern palette of accent colors reflective of the fun and inclusive spirit of the campaign) ; animation, photography and video style,  and most important of all, its´ ”Fresh for Everyone” advertising campaign. Kroger is launching a mass media campaign to amplify its new brand transformation. Advertising channels include retail, television and radio broadcast, digital, print, social, podcast, cinema, outdoor, and TV and music streaming services.“Fresh and friendly underpin Kroger’s new brand identity because product quality and the total customer experience – across physical and digital – are key to bringing our brand promise to life,” says Mandy Rassi, Kroger’s vice president of marketing.

  • Pepsico    

Triple Daytime EMMY-winner and bestselling author Gaby Natale has renewed and expanded her partnership with Pepsico. As part of this year’s collaboration, Natale’s role involved emceeing PepsiCo’s Hispanic Growth Summit featuring chart-topping sensation CNCO at the Telemundo Studios in Miami, moderating their “Reshaping the Mainstream” event at the Viacom global headquarters in Times Square and delivering a keynote presentation to energize PepsiCo’s workforce at the company’s White Plains headquarters in New York.Natale’s partnership with PepsiCo is the latest in a series of collaborations that the SuperLatina has launched as part of a concerted effort by her company, AGANARmedia, to elevate Latino voices through empowerment programs and conferences. Some of her most recent collaborations include Century 21’s Empowering Latinas program, TurboTax, Univision’s Posible Business Expo, St Jude and Sprint Latino among others.“We at PepsiCo are very excited to join forces again with Gaby Natale. She embodies the spirit of the Hispanic and Latino culture – making great contributions that many can be proud of,” said Marissa Solis, Vice President and General Manager of the Hispanic Business Unit, PepsiCo North America Beverages.Natale is also the founder of AGANARmedia, a marketing company with a focus on Hispanic audiences that serves Fortune 500 companies such as Hilton Worldwide, Sprint, AT&T, eBay and Amazon. In the digital world, she has a thriving fan base with over 52 million views on YouTube and 250K+ followers on Social Media.

  • Sedano’s Supermarkets

Miami-based Sedano’s Supermarkets, the leading independent Hispanic grocer in the United States, announced the grand opening of its 35th store in Florida and its 10th location in Hialeah. With nearly 100 new employees, the 35,000-square-foot store located at 1170 West 49th Street in Hialeah, Fla., introduces Sedano’s new look and a more spacious layout inclusive of an expansive Hot Food Station and Sandwich Bar with ample seating.The new store gives Sedano’s, which has been a part of the Florida grocery scene since 1962, an opportunity to stand out from the region’s vicious competition. Hispanic grocers like Northgate Gonzales, Fiesta Mart and Cardenas are seeing their role in the U.S. market expand as the demographic grows, according to Grocery Dive. According to the U.S. Census, the Hispanic population is projected to reach 62.3 million by 2020, up from 49 million in 2010. Founded in 1962 by the Herrán and Guerra families, Sedano’s Supermarkets has grown to become one of the leading independent grocery chains in the United States. Sedano’s serves Florida’s booming multicultural communities, with more than 3,000 employees and 35 stores in Miami-Dade, Broward, Palm Beach, Orange, and Osceola counties. As America’s largest independently owned Hispanic supermarket chain, Sedano’s is recognized for its excellent customer service, ethnic product offering, and competitive prices.

2019/2020 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected].


  • Chipotle 

Chipotle Mexican Grill announced today that it will be providing access to mental healthcare and financial wellness for more than 80,000 employees in 2020 through Employee Assistance Programs and enhanced benefits offerings. This is just one of the many ways that Chipotle continues to enable its workforce by offering world-class benefits.By simplifying access to mental health benefits and identifying work-related risk factors, Chipotle is trying to minimize the effect of mental health in the workplace. Chipotle Mexican Grill, Inc. had over 2,500 restaurants as of September 30, 2019, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. With more than 80,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry.

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.