What: Harley-Davidson has selected a customized team from a range of Interpublic Group agencies to handle its global creative, media and digital marketing account.
Why it matters: The team is Headquartered in Detroit, with regional hubs in New York, London and Singapore.
Harley-Davidson has selected a customized team of talent and resources from a range of Interpublic Group agencies to handle its global creative, media and digital marketing account after an extensive holding-company review.
Headquartered in Detroit, with regional hubs in New York, London and Singapore, the newly-created Team Ignite is comprised of creative and strategic resources drawn from a range of IPG agencies.
Michael Roth, Chairman and CEO of Interpublic Group, commented, “Team Ignite has the strength, experience and creativity to help Harley-Davidson grow demand and build on their substantial market leadership position. It’s a great example of the ‘open architecture’ model we’ve championed at IPG for over a decade. With collaboration at its core, Team Ignite gives Harley-Davidson the ability to deliver custom, integrated marketing across channels, tracking the ways consumers interact with this iconic brand around the world.”
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