What: Horizon Media has launched Big, a new consultancy designed to provide big resources to service start-ups, e-commerce, and emerging brands.
Why it matters: Horizon understands that start-ups, e-commerce, and emerging brands need partners who are completely vested in their mutual success.
According to the press release, Big’s core offering will be holistic data management and customized access to brand strategy, consumer insights, trend analysis, social listening, customer journey mapping, channel planning, strategic media investment across all channels, SEO consulting, programmatic buying, content marketing, brand health, path to conversion analysis, reporting and analytics.
“We believe that our compensation model, one based entirely upon delivering improved business outcomes, represents a true commitment to business partnership and the success of our clients,” said Vincent O’Toole, Horizon EVP Chief Operating Officer and Chief Financial Officer. “It is also a clear signal of the confidence we have in Big’s ability to disrupt the industry and the value it will generate for our clients.”
In 2015, Horizon launched a new media agency, Canvas Worldwide, in a joint venture with INNOCEAN Worldwide. Canvas was launched to service the Hyundai and KIA businesses, but it has added new clients such as Heineken USA, Breville, Annapurna Pictures and Wingstop Restaurants. In 2016, Horizon turned its direct marketing division into a standalone entity, Horizon Next. The launch of Big continues Horizon’s expansion into new markets.