Century 21 Abandonment Campaign, Dos Equis Beer Gets Ready for Cinco de Mayo & More Sales Leads

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  • Century 21 

Century 21 AbandonmentCentury 21 abandonment campaign releasing next week. Century 21 is releasing its latest campaing around the theme of abandonment, which showcases a challenge home buyers and sellers experience while working with some real estate agents, Mediapost resports. The campaign, a MullenLowe´s effort, debuts March 3 and includes social, digital, and three 30-second TV spots: “Balloon”, Cave” and a 3rd spot. “The ‘Abandonment’ campaign captures what it feels like when clients settle for anyone less than a Century 21 agent,” Cara Whitley, CMO, Century 21 Real Estate LLC, says in a release. Media buy includes Disney Media Networks, including ESPN, ESPN 2, ABC, and “Good Morning America”’s “Strahan Sara & Keke,” followed by elements of the campaign airing on National Geographic later throughout the year. Karim Amadeo,Manager, Multicultural & Growth Markets Realogy Holdings Corp. & CENTURY 21®️ , is a member of Portada´s Council System Brand Star Committee

  • Dos Equis 

Dos Equis Beer, a brand of White Plains, N.Y. -based Heineken USA,  announced its new Cinco de Mayo marketing campaign, featuring national television advertisements, media partnerships, and national sweepstakes including an exclusive Fiesta Kit and a grand prize trip to Mexico and Cancun. Dos Equis is partnering with Drizly and Touchtunes for marketing promotion activity from March through Cinco de Mayo. The effort includes TV spot and social media channels including Facebook and Instagram will also market Dos Equis to legal drinking age consumers. Beer drinkers are encouraged to upload a picture of themselves and three friends and qualify to win a trip for the group to Cancun, Mexico, including airfare and hotel accommodations. Cinco de Mayo is a top holiday selling period for beer and Dos Equis yields greater dollar lift versus other leading Mexican imports, according to Abasto.

  • Café Bustelo® 

Iconic espresso-style coffee brand Café Bustelo® launches the Café Bustelo® El Café del Futuro Scholarship in partnership with the Hispanic Association of Colleges and Universities (HACU). Since 2014, US$230,000 in college funds have been awarded to 46 Latino students nationwide through the partnership. The campaign generated more than 1,500 entries in 2018. In 2019, Café Bustelo® is doubling the total available scholarship funds by awarding US$100,000 to twenty students.Café Bustelo is encouraging Hispanic students to submit an essay in English or Spanish (800 words or less) describing how their heritage, family, and community have impacted their desire and motivation to obtain a college degree; how they plan to give back to their community; and what they intend to accomplish with their degree. Eligible U.S. students can apply for the opportunity to receive one of twenty US$5,000 scholarships by submitting their essay.Café Bustelo coffee is available at leading grocery retailers nationwide and online at JavaCabana.com.

JOIN PORTADA’S KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Director Leslie Zambrano at Leslie@portada-online.com.

 

  • Discover

Discover, a direct bank and payments company, announced that Grey New York will serve as the company’s new creative agency of record, following a competitive review. Grey will be responsible for developing creative and strategic work across media and partnership platforms.Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America’s cash rewards pioneer, and offers private student loans, personal loans, home equity loans, checking and savings accounts and certificates of deposit through its direct banking business. It operates the Discover Global Network comprised of Discover Network, with millions of merchant and cash access locations.

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Portada Staff

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