What: We’re thrilled to announce the addition of brand innovation experts from top brands such as EmblemHealth, CENTURY21, NYPR, Sprint and more to the PortadaNY agenda.
Why it matters: The 13th edition of Portada New York will feature talks and panels with top-notch brand executives. To network live with the PortadaNY speakers and members of three Portada Council System units, get your tickets with a special $100 US discount until August 30.

 

Unlocking Brand Innovation at Portada New York

Join us for the 13th annual edition of Portada New York where marketing innovators will delve deep into how best to leverage marketing technology and new consumer insights in Multicultural America. 

Portada New York 2018

On the agenda on September 12: How brands are evolving their video and mobile marketing toolkit to engage consumers with entertainment and sports content. Hispanic retail marketing insights, How to best leverage technology for experiential marketing. Omni-channel marketing and multi-touchpoint attributions, How 5G will change connectivity and content development. And much more…

Portada New York will also be the meeting point for Portada’s Council System with the Americas Board, Brand Star Committee, Agency Star Committee and Sports Marketing Board holding their second 2019 in-person meetings at the same venue.

Portada New York offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s one-on-one meetup offering. Get tickets and choose whom to meet from a list of brand and agency decision-makers pre-screened by Portada (first-come, first-served). 

 

Don’t miss these brand innovation stars at Portada New York. Get your tickets at a special price (US100 off) before Friday the 30th. To find out about other business and branding opportunities, contact Sales Coordinator Michelle Lopez at michelle@portada-online.com

 

New Brand Innovation Speakers to take the Portada New York Stage:

 

TRANSCREATION

brand innovation expert
Kim Lauersdorf

Kim Lauersdorf, Vice President, Marketing at EmblemHealth @EmblemHealth

interviewed by David Queamante, SVP, Client Business Partner 

Marketing in multicultural America means to recreate precise brand content to effectively preserve its creative and emotional intent while making it resonate in other languages and cultures. 

 

 

INNOVATION SHOWCASE: The Future of Fandom: 5G and Smart Cities

brand innovation expert
Peter Sorckoff

Peter Sorckoff, Founder & CEO, Seer World @PeterSorckoff

interviewed by Francisco Morillo, Digital Marketing Manager, Sprint 

What happens in a world without lag? 5G and Smart Cities are coming and bring a ton of opportunities for marketers to become even closer to their biggest fans.

 

 

ENGAGING THE BIG APPLE’S CULTURALLY DIVERSE AUDIENCE

Ward Bullard

Lisa Baird, CMO, New York Public Radio (NPR)
interviewed by Ward Bullard, Chair of Portada’s Sports Marketing Board

As local journalism declines and podcasting continues to grow, NYPR is committed to reaching a larger, more diverse audience with rigorous reporting and news, important conversation, classical music, and entertaining and informative podcasts.

 

 

 

They Will Be Joining These Other Brilliant Speakers

 

CREATING BRANDED CONTENT TO CHANGE BRAND PERCEPTION

Eugene Santos, Senior Manager, Advertising & Marketing, Multicultural, Kia Motors @EugeneASantos

Kia’s new tagline, “Give It Everything” has redefined its marketing approach and spirit of trying harder, working smarter, build better and sweat every detail. In many respects, this is the U.S Hispanic story. Kia Latino is redefining how the organization is using influencers and dual-language marketing to provide authenticity. But what are the KPIs that truly matter to measure success? Is Custom Content with partners important to change perception?

 

 

THE EXPERIENTIAL MARKETING CONUNDRUM: How to measure ROI and transfer best practices between marketing platforms.  

Felix Palau

Felix Palau, Group Brand Director Tequila, Proximo Spirits

in conversation with Michael Temple, VP, National Marketing & Events, CENTURY 21

Experiential marketing has many investment items including entertainment/sports property sponsorship, media, point of sales, events, etc. Major experiential marketers constantly measure the effectiveness of their sponsorships ROI and set best practices to be transferred among all platforms. Hear how two leading experiential marketers deal with these challenges.

 

 

 

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