Amscot’s 6th campaign Aimed at Florida’s multi-ethnic consumer, Pinterest’s New AORs & More Sales Leads

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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  • Amscot Financial

Amscot Financial—the Florida-based leader in providing convenient, consumer-oriented financial services through its network of retail branches— reveals its 6th Spanish-bilingual campaign geared toward a critically important consumer segment across core Florida markets. The campaign highlights convenient financial services available to a wide range of consumers from new arrivals resettling in Florida, to entrepreneurially spirited, first-generation families and career-building millennials. A market with a greatest share of foreign-born residents, Greater Miami outranks New York with the largest concentration in small business growth. The Amscot Financial broadcast media campaign launches mid-November and airs across the largest Hispanic DMAs in Florida — Miami-Dade, Orlando and Tampa, with a rotation of 30, fifteen-second, combined TV and radio executions. “We knew our authentic storytelling hit a nerve when our multi-ethnic actors reacted with tears, laughter and a sense of nostalgia while delivering their performances. Each spot depicts unique circumstances and culturally-influenced nuances with universal appeal,” said Shirley Attia, Semilla AD’s Creative Director. Headquartered in Tampa, Fla., Amscot Financial is a leading provider of convenient, consumer-oriented financial services, including cash advances, check cashing, bill payment, money transfers, prepaid access cards and money orders. Amscot Financial currently operates 237 retail financial service centers throughout Florida and employs close to 2,000 associates.


  • Pinterest

American social media web and mobile application Pinterest has appointed Mediahub and 72andSunny as its media and creative agencies of record, following two separate reviews.Giant Spoon was the media incumbent since 2017. 72andSunny is Pinterest’s first creative agency of record. The company had previously handled creative work in-house.Founded in 2010, Pinterest went public on the New York Stock Exchange in April of this year. Pinterest spent only US$4.4 million on measured media in the U.S. in 2018 but US$7.6 million in the first half of 2019, according to Kantar. 


  • Northgate González Market

Northgate González Market, California’s premier family-owned, Latino themed supermarket chain celebrated the grand opening of its newest store located in Riverside. Located at 10391 Magnolia Ave., in Riverside, the store commemorates the company’s ongoing commitment to serve the local communities with a wide array of fresh quality and affordable grocery items and services.The supermarket represents an economic development success story for the City of Riverside. The new Northgate Market employs 224 associates, with 168 of the positions filled by residents of Riverside and its surrounding areas.As part of Northgate’s grand opening celebration, the company reached out to local community organizations and made contributions totaling $25,000 to support local services and programs.

2019/2020 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected].

  • FCA

Two capable FCA trucks were recognized among the best new vehicles within their category segments during the 10th Annual Hispanic Motor Press Awards® (HMPA) at the 2019 Los Angeles Auto Show. The 2020 Ram Heavy Duty grabbed the top spot in the Pickup Truck segment and the all-new 2020 Jeep® Gladiator earned top honors in the Adventure 4X4 segment.  The Hispanic Motor Press Foundation selected a panel of more than 20 automotive experts to identify the top 10 best new vehicles for Hispanic families. The jurors identified a single model in each category that reflects the best value in the market for Hispanic families. All facets of the vehicles were evaluated, including design, comfort, safety, economy, handling, performance, functionality, environmental requirements, driver satisfaction and value.

  • Lost in Paradise by Sofia Vergara

Entrepreneur, actress and beauty icon, Sofia Vergara, announces the launch of her newest fragrance, Lost in Paradise by Sofia Vergara. A captivating scent that transports the wearer to a tropical utopia, filled with luscious fruits and sun kissed flowers. Inspired by Sofia’s love of all things exotic, Lost in Paradise is a delicious floriental fruity blend. A delicate mix of crisp red apple and green nashi pear create a bright fruity top. The heart of the scent gracefully emerges with opulent white florals, delicate gardenia, muguet and sensual orange flower. Irresistible warm vanilla and earthy patchouli, add contrast and richness to this sparkling island fragrance.Parlux LTD, a leading global beauty company, designs, manufactures, markets and distributes prestige fragrances and related products since 1987. It is ranked among the Top 100 Cosmetic and Fragrance companies globally and holds the licenses for notable fragrance brands including: Tommy Bahama, Vince Camuto, Pierre Cardin, Kenneth Cole, Paris Hilton, Sofia Vergara and Jason Wu, among others. Sofia Vergara is an Emmy, Golden Globe and SAG nominated actress who can currently be seen as ‘Gloria Pritchett-Delgado’ in America’s #1 comedy, “Modern Family.” Along with the recognition she has earned for her acting career, Vergara is also a successful entrepreneur who has cultivated a strong lifestyle brand.

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right n