What: Adsmovil has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group.
Why it matters: Adsmovil meets the strict anti-fraud requirements of TAG, the leading advertising accountability group. Digital marketers can be sure Adsmovil has rigorous standards to combat ad fraud.
Good news for digital marketers looking to reach U.S. Hispanics, as Adsmovil has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The coveted certification recognizes Adsmovil for setting rigorous standards to combat ad fraud and increase transparency for its advertising and publishing partners.
The Trustworthy Accountability Group is an advertising industry initiative to fight criminal activity in the digital ad supply chain, and it focuses on four main areas: eliminating fraudulent digital advertising traffic, combating malware, combating Internet-supported advertising piracy to promote brand integrity and promoting brand safety through greater transparency.
“We’ve always been careful to ensure that our inventory is genuine, human and free of fraud,” said Adsmovil’s CEO Alberto Pardo “Banano”. “That’s why it’s key for brands to work with partners like us that have the technology, scalability and a dedicated team that understands the niche the brand is targeting.”
“We are delighted to recognize Adsmovil for the steps it has taken to fight fraud and strengthen the digital advertising supply chain,” added Rachel Nyswander Thomas, SVP for Operations and Policy at the Trustworthy Accountability Group. “We look forward to continuing to work with Adsmovil to further raise the bar in fraud prevention across the industry.”
Adsmovil has made sure to work with trustworthy partners to offer publishers and advertisers the best technology that’s able to safeguard their brand.