Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in the fist fortnight of September. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Banamex, Ray-Ban and Nissan.

 

Banamex

Banamex
Advertiser: Banco Nacional de Mexico, S.A. (Banamex)

Campaign: “Credito Personal”

Lenguaje: Spanish

Description: Personal Line of Credit from Banamex up to MX$500,000, monthly fees, fixed rate.

Sites: AztecaDeportes.com, AztecaNoticias.com.mx, EnFemenino.com, EsMas.com (Mexico), Excelsior.com.mx, TelevisaDeportes.com (Mexico)

Servers: ds.Serving-Sys.com (MediaMind)

 

Ray-Ban

Ray-Ban
Advertiser: Luxottica Group S.p.A

Campaign: “The Envision Series #Estaesmivision” Concurso

Lenguaje: Spanish

Description: Ray-Ban has set out to find individuals who have found their purpose and are staying true to their vision. The videos are part of a global Ray-Ban campaign inviting fans to share their own vision.

Sites: CentralDeportiva.com (Mexico), Chilango.com

Servers: ds.Serving-Sys.com (MediaMind), mdn.net (Doubleclick), realmediadigital.com (24/7 Media)

 

 

Nissan

Nissan

 

Advertiser: Nissan Motor Company Ltd.

Campaign: Nissan Versa Note

Lenguaje: Spanish

Description:  Independence Day (Mexico) – themed promotion for Nissan Versa Note hatchbac. Ads also running on U.S. Hispanic sites.

Sites: EsMas.com (Mexico), TelevisaDeportes.com (Mexico)

Server: mdn.net (Doubleclick)

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.

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