Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in the fist fortnight of September. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Banamex, Ray-Ban and Nissan.
Banamex
Advertiser: Banco Nacional de Mexico, S.A. (Banamex)
Campaign: “Credito Personal”
Lenguaje: Spanish
Description: Personal Line of Credit from Banamex up to MX$500,000, monthly fees, fixed rate.
Sites: AztecaDeportes.com, AztecaNoticias.com.mx, EnFemenino.com, EsMas.com (Mexico), Excelsior.com.mx, TelevisaDeportes.com (Mexico)
Servers: ds.Serving-Sys.com (MediaMind)
Ray-Ban
Advertiser: Luxottica Group S.p.A
Campaign: “The Envision Series #Estaesmivision” Concurso
Lenguaje: Spanish
Description: Ray-Ban has set out to find individuals who have found their purpose and are staying true to their vision. The videos are part of a global Ray-Ban campaign inviting fans to share their own vision.
Sites: CentralDeportiva.com (Mexico), Chilango.com
Servers: ds.Serving-Sys.com (MediaMind), mdn.net (Doubleclick), realmediadigital.com (24/7 Media)
Nissan
Advertiser: Nissan Motor Company Ltd.
Campaign: Nissan Versa Note
Lenguaje: Spanish
Description: Independence Day (Mexico) – themed promotion for Nissan Versa Note hatchbac. Ads also running on U.S. Hispanic sites.
Sites: EsMas.com (Mexico), TelevisaDeportes.com (Mexico)
Server: mdn.net (Doubleclick)
Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.
