Updated on November 29, 2024: Marketing Conferences in 2025: Content at Portada marketing conferences is driven by brand marketers in the Portada network, who suggest topics they have challenges with/want to learn more about. Delegates attending Portada marketing conferences actively participate in knowledge-sharing presentations, workshops, and 1:1 meetings. A proven event management methodology and engaging formats allow brand marketers and marketing service suppliers to achieve their peer-to-peer learning and business development objectives in just 8 hours. Below are more details on how it works.
Marketing Conferences in 2025: Mexico City and New York
Portada Marketing Conferences 2025 will be in Mexico City (April 10) and New York (September 18). Brand marketers and other industry executives will gather for knowledge-sharing sessions and presentations, a VIP lunch, customized workshops, and other in-person networking activities. Virtual presentations and 1:1 meetings will also occur on the exact dates for globally based participants, allowing solution providers and marketers to connect with brand marketers who attend the event virtually. Check out why our last Portada Live edition on September 19, 2024 was knowledge-sharing and networking at its best!
Mexico City, April 10, 2025
Brand leaders and other marketing, tech, and media executives will gather in Mexico City on April 10, 2025 for knowledge-sharing sessions, a VIP lunch, concurrent workshops, and other in-person networking activities. The content and overall program are designed to maximize first-hand peer-to-peer learning and 1:1 interactions in a comfortable setting. At this exclusive by-invitation-only marketing conference, brand decision-makers and marketing service suppliers will share and accelerate knowledge on critical topics, including e-commerce marketing, CTV, marketing technologies, and marketing towards Latin American audiences.
Topics to be addressed by major brand leaders will include:
- D2C to Strategies for CPG Companies in Latin America, the State of the Art
- Using AI in the Different Stages of the Digital Marketing Journey
- Brand Marketer Challenges: Media Buying in the Age of Misinformation and Global Warming
- A 360 view of the Mexican Consumer. Cross-Sector Insights Hospitality and Consumer Packaged Goods
- Personalization in Communications and Advertising: Challenges and Opportunities
- Multi-platform Advertising: What’s Next?
Check out more information about the Mexico City Conference! (Portada Live CDMX)
New York: September 18, 2025
A wide array of brand marketers and other industry executives will gather in New York City on September 18, 2025 for knowledge-sharing sessions and presentations by significant brand leaders, a VIP lunch, concurrent workshops, and other in-person networking activities. Participants will share knowledge with and provide solutions to brand marketing leaders in the Portada Council system at customized and dynamic workshops.
Topics to be addressed by significant brand leaders will include:
– Marketing in Multicultural America
– Influencer Marketing: Choosing the right celebrity for your brand
– Effective Marketing in 2025: In the midst of mind-wobbling technological innovation, marketing is being challenged with intensifying demands to be more transparent and trustworthy, and more inclusive and diverse.
More information about the New York City conference will be provided soon. Check out why our last Portada Live edition on September 19, 2024 was knowledge-sharing and networking at its best!
Marketing Conferences in 2025: How are Portada Live Digital Marketing Conferences Structured?
In-Person Event Agenda
- 10:15 am Registration
- 10:20 am Welcome Snack
- 10:55 am Welcome and Overview of Portada Live (also broadcast to virtual participants)
- 11: 00 am Topic Spotlight Session (also broadcast for virtual participants)
- 11:30 am Knowledge-Sharing Session (also broadcast for virtual participants)
- 12:00 pm VIP Lunch (Brand Marketing Executives sitting on each side of partner executives)
- 13:00 Brand Marketer Challenge session (also broadcast for virtual participants)
- 13:30 Partner Presentation (also broadcast for virtual participants)
- 14:00 Break
- 14:10 Concurrent Customized Workshops to provide solutions to brand challenges (Participants choose the topic they are most interested in).
- 15:30 Career Growth Spotlight
- 16:00 Award Ceremony
- 4:30-5:30 pm Happy Hour
How are 1:1 Meetings Organized?
Portada Connect, Portada’s 1:1 meeting service, is a 25-minute long in-person or virtual 1:1 meeting. Meeting partners are established by a thorough process that includes the detailed profiling of both brand marketing executives in terms of their interests and needs as well as the core offerings of the marketing solution providers. Subsequently, a list of suitable brand marketers is provided to the solution provider so that they can rank in terms of their desire to meet them.
Which Digital Marketing Conferences in 2025 Should I Attend?
Portada answers this question by stating that participants can expect the following tangible deliverables by attending Portada Live events.
- 100+ Brand Decision-Makers attending the event
- Portada Connect: 200+ virtual 1:1 meetings between prequalified brand decision-makers and marketing service suppliers. Each Portada partner can choose between 10, 20, or 30 annual meeting packages.
- 1 Collaborative Knowledge-Sharing Session
- 1 Brand Marketer Challenge Session
- 1 Detailed Case Study
- 1 Partner Solution Approach Session
- 6 Customized and concurrent workshops (Participants select the one they want to attend)
- Attendee list with detailed contact information of participants (unless opt-out).
- 1 Exclusive Event Recap Document including all the Marketing Intelligence Shared (sent to participants after the event.)
Marketing Conferences: Brand Marketers and Media Buying Executives Drive Content….
The content of these exclusive marketing conferences, which are by invitation only, is driven by brand marketers belonging to the Portada network. These marketers represent the most dynamic sectors of the U.S. and Latin American economies, including many Fortune 500 companies. These brand decision-makers choose topics they want to learn from their peers and solutions they need from the marketing services supplier community.
A satisfaction survey done after Portada Live 2020 shows the emphasis on cutting-edge, timely content selected by brand marketers. On a scale from 1 to 5, brand marketers who attended the Portada Live, Oct. 14 meeting rated the content at 4.4 points.
Companies represented in the Portada brand marketer network (Portada Council System) include Wells Fargo, Cox Communications, Marriott, Target, PepsiCo, Emporio Armani Retail Americas, Constellation Brands, Newell Brands, Autozone, Nutrabolt, Curacao, Scotiabank, Hilton, SAP, Curacao, Pepsico, Northgate Markets, Subway, Cardenas Markets and dozens more of both Fortune 1,000 companies and up and coming corporations with substantial marketing budgets.
“It was awesome meeting everyone. I am grateful to Portada for all the connections and all the knowledge shared. Looking forward to staying in touch.” (Camilo Escalante, Executive Director Diverse Segments, Guaranteed Rate)
“Portada’s intimate setting and curation of industry leaders lend themselves to deeper conversations and sharing of best-in-class work, insights, gripes, and ideas that leave us walking away smarter and better connected. Congratulations on another quality event!” (Carol Castillo, Executive Director, Multicultural Pillar Lead, PHD)
“It was great to reconnect with so many members of our marketing community, and it was great to hear different points of view around the different presentations and discussions throughout the event,” says (Jill Leccia, Vice President Brand Marketing – North America, Stanley Black & Decker)
… and Marketing Services Suppliers Provide Solutions.
According to Tom Cook, Chief Creative Officer, Bear In The Hall, “the Portada team was true to its word in fulfilling the expectations of those who participated in the workshops and 1:1 meetings.”
“Through Portada, I have met new solution providers and we are already working with them,” notes Ariela Nerubay, CMO of Curacao. According to a survey of marketing service suppliers attending Portada Live 2020 on October 14. “On average marketing service suppliers expect to close business with 2.7 brand marketers they met at the exclusive virtual marketing conference,” says Enzo Araujo, Sales Coordinator at Portada. According to Araujo, “Here’s an extraordinary opportunity for marketing suppliers to get pre-selected 25-minute meetings with senior-level marketing buyers who are normally very difficult to reach. Let us help you customize a schedule of 4 to 12 guaranteed meetings to assist you in your new business development efforts.”
Sample Agenda of Portada Live
(Portada Live, Sept. 19, 2024, in NYC)
Content of Portada Live 2025 marketing conferences will be driven by brand marketers belonging to the Portada network who represent the most dynamic sectors of the U.S. and Latin American economies.
