Publicis Groupe’s ZenithOptimedia media services agency has revised upward its global advertising spending forecast from 3.5% growth to 4.8% this year compared with 2009. In North America, Zenith Optimedia expects ad spending to grow 2.4% for the year rather than the 1.3% it predicted in July.
Latin America is providing explosive growth, according to Zenith Optimedia. The agency forecast that ad spending growth in that region will reach 16.8% for the year, compared with the earlier prediction of 7.0%.
B2b publications in the U.S. will experience an ad spending decline of 6.0% this year and 5.0% next year, ZenithOptimedia said.