Yahoo! today announced an advertising sales agreement with Latin Interactive Group, a digital media company that specializes in the Central American market.
The collaboration gives Yahoo! an immediate local sales presence throughout Central America, and adds Yahoo!'s display inventory to Latin Interactive Group's robust local online
advertising portfolio. Together, the two companies will sell Yahoo!'s online and mobile advertising in Guatemala, Salvador, Honduras, Nicaragua, Costa Rica and Panama, taking advantage of Yahoo!'s audience reach and targeting technologies.
This enables businesses with multi-country presence to run campaigns across Yahoo!'s network in one or more Central American countries, consolidating and simplifying their advertising purchases.