ALÓ was relaunched March 19th with a new image and new sections including a column written by Alexandra Samper. The monthly, which targets middle and high income women 25-40, is published by Casa Editorial El Tiempo, and has a circulation of 100,000 and a CPM rate of US $22.25. ALÓ costs $5,800 Colombian pesos (US $2.10). Most of the advertising falls into the beauty products category. Casa Editorial El Tiempo also publishes the magazines Enter, Gestión and Luna, as well as El Tiempo, Colombia's largest newspaper and the financial paper Portafolio>

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