Hachette-Filipacchi gave the exclusive rights to edit the websites of its Spanish publications to Wanadoo Spain. Wanadoo, partially owned by France Telecom, is a French Internet service provider and yellow page publisher. Wanadoo will try to position its content to gain advertising revenues. It will also reformat Hachette's content for different platforms, such as PDA, interactive TV, and mobile phones. Among the websites included in the deal are the websites for magazines like Car and Driver, Elle, Elle Deco, Quo and Ragazza.

Author

Portada Staff

Write A Comment

Get our e-letters packed with news and intelligence!