At the annual conference and exhibition of the National Association of Television Program Executives (NATPE), Viacom International Media Networks (VIMN) The Americas announced the broadcast launch of Comedy Central Latin America across the region starting February 1, 2012.
The global, multiplatform entertainment brand includes standard and high-definition channels, on-demand video, mobile services and online components. The announcement was made by Sofia Ioannou, Managing Director of Viacom International Media Networks (VIMN) The Americas.
The global entertainment 24-Hour Comedy Brand reaches 18-49 year olds and presents programming content Including "Happily Divorced" and "The Exes" as well as local productions.
The initial phase of the on-air launch, with a distribution of 10 million subscribers across the region, includes key markets in Latin America, like Mexico through Cablevision Mexico and affiliated PCTV Systems (Productora y Comercializadora de Television por Cable S.A de CV); Sky, Via Embratel, OiTV and Neo TV in Brazil; as well as coverage in Argentina, Chile, Colombia, Dominican Republic, Ecuador and Venezuela.
"This strategy strengthens the ongoing dialogue we have with our clients and affiliates in the region and broadens our portfolio to now include a new, multi-platform, comedy entertainment brand for the young-adult demo", said Ioannou.
The new pan-regional comedy entertainment brand will present a wide range of content, including U.S. programming from Comedy Central, acquisitions, original programming, stand-up, local productions, sketches, animation, series and movies.
The channel will be able available in both Spanish and Portuguese for their respective markets and offer the adult audience a fun and enjoyable entertainment experience with internationally renowned series, such as "Happily Divorced", "The Exes", "South Park", as well original productions like "La Familia del Barrio" and " The Spooky Show".
Since its successful launch in November 2011, the website for Comedy Central Latin America, in its Spanish ( www.comedycentral.la ) and Portuguese ( www.comedycentral.com.br ) versions have generated significant results. "The Roast of Charlie Sheen" and "The Spooky Show" were the most-viewed programs on the Internet site. Additionally, long before their broadcast, the entertainment brand had already attracted thousands of followers, both on Facebook (facebook.com/puntocomedy) and on Twitter (@ puntocomedy), which has led to a strong presence in the digital world.
Comedy Central is seen in more than 172 million households in 22 countries around the world. Comedy Central Latin America joins a portfolio of the comedy channels managed by Viacom International Media Networks (VIMN), which are seen in countries like the United Kingdom, Italy, Spain, Germany, Sweden, Netherlands, New Zealand, Hungary, Poland, Israel and Austria.
Viacom International Media Networks The Americas, a unit of Viacom Inc. owns and operates the company's portfolio of entertainment brands, which include MTV, VH1, Nickelodeon and their respective properties in Spanish speaking Latin America as well as Viacom Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, Musica y Mas in the US, which targets a broad US Hispanic audience, and MTV Networks International's programming partnerships in Canada with Corus Entertainment for Nickelodeon and CTV Globe Media for MTV, Comedy Central and Vh1.
The company's emerging multiplatform businesses include MTVNHD and Red Viacom in Latin America as well as VH1HD in Brazil. MTV Networks Latin America, US Hispanic and Canada also includes its websites: mtvla.com, mundonick.com, comedycentral.la, comedycentral.com.br, vh1la.com, vh1brasil.com.br, tr3s.com, mtv.ca and nickcanada.com as well as through its broadband and community sites: mtvrevolution.com, mundonick.com/nickturbo, mtvmusica.com, neopets.com and mtvdemo.com.