Mexico-based Televisa TV de Paga (Televisa Pay TV) named Miami-based US Media Consulting as its exclusive ad sales representative in the U.S. market for all of Televisa’s paid Mexican and pan-Latin-American paid TV products including the following:
Canal de las Estrellas
Cinema Golden Choice
Cinema Golden Choice II
De Pelicula Clasico
Cable Advertising is the main media type in the panregional advertising market. Portada estimates that advertising bought out of the U.S. and Europe into Latin American cable TV has a an annual volume of more than $50 million a year. Cable is followed by print and online media.
Related Articles: 2007 Increase in Panregional Advertising (Jul., 07)