The review follows Unilever unveiling ambitions to double the size of its business by 2020, while reducing its environmental impact. The account is estimated in 6 billion dollars.
The massive review, which will include both media planning and buying, is set to begin in January, less than a year after Luis Di Como succeeded Laura Klauberg as senior-VP global media and two years after Unilever completed its last media review.
The global FMCG conglomerate has also launched a new marketing strategy, Crafting Brands for Life, designed to better position products within consumer’s lives.
The global review will include the services for its four core categories – Foods, Refreshment, Home Care and Personal Care – around much of the world, including the UK, North America, France, Germany, Spain, Russia, India and China.
The group's international portfolio of brands includes Knorr, Hellmann’s, Lipton, Dove, Vaseline, Persil, Cif, Marmite and Pot Noodle.