This announcement follows a meeting last month held in conjunction with the National Association of Television Program Executives (NATPE) Conference. Organized in response to the Global Media AIDS Initiative (GMAI), a U.N.-supported effort launched in 2004 by the Kaiser Family Foundation together with UNAIDS to mobilize media around the world in response to the pandemic, the new Partnership promotes collaboration and leverages resources among media across the region to increase knowledge and reduce stigma.
Founding members of IMLAS include: Canal 13 (Argentina), Ecuavisa (Ecuador), TC Television (Ecuador), Telefe (Argentina), Televisa (Mexico), TV Azteca (Mexico), and TV Globo (Brazil). The Partnership will work to expand its membership across Latin America, with the goal of uniting the region's broadcast community in response to AIDS. The GMAI has partnered with Fundacion Huesped, a non-governmental organization based in Buenos Aires, to provide day-to-day operational support for IMLAS.