TNS has opened a new office in Miami to serve customers across Latin America, and hired Gustavo Alvarez as regional accounts director for the region. Alvarez (pictured) was previously CEO of Kitelab USA, a research agency he co-founded, and before that had regional roles focusing on Latin America with Synovate, Ipsos, Research International and NFO.
He also worked for Nielsen in Mexico earlier in his career.
Ignacio Galceran, CEO of TNS Latin America, said: “We are thrilled that Gustavo will be leading this new operation. He has a wealth of experience in servicing global and regional clients and he will play a key role in driving our ambitious growth plans in the region.”