Terra today relaunched Terra TV in the United States and Latin America. Terra TV offers a multidimensional viewing platform that includes interactive features, innovative tools and third-generation Web video technology. The programming is categorized in three channels: Entertainment, News and Sports.
The new site has high-quality video content in widescreen format with a 16:9 ratio and 640 x 360 pixels. In addition, the portal's content will be available in RSS and iPhone formats and accessible on social networking sites such as Facebook and Orkut.
One of the news is "All on Terra TV," a navigation tool that offers a map of channels, sub channels and main topics, allowing users to immediately access the content they are searching for. The tool also includes a new search engine that enables users to obtain results sorted by channel.
"Terra TV offers our users video content any time, anywhere, any place and our marketers a new vehicle to reach a key demographic," said Terra USA CEO Fernando Rodriguez. "Terra TV offers an unprecedented multi-tier platform that provides original content integrated with third-generation social networking technology, giving users a more interactive experience and efficient navigation."
Terra TV bolsters a global audience of 8.0 million unique visitors and 66 million streamings with the re-launch. The U.S. audience alone boasts over 1.1 million unique visitors; doubling from March 2008 to March 2009.