Televisa announced a deal with UK Social Media Start-up SharetheMatch to launch football-based social network in Mexico.  The deal brokered gives SharetheMatch a three-year exclusive partnership for the territory.

Reaching over 90 million football fans from Televisa’s existing audience, the global social network will be re-branded Vivafut for Mexico. The network will be available via mobile, computer or smart TV.

SharetheMatch enables fans to upload predictions, comments, photos and videos to create live ‘fanstreams’, which can be shared with supporters all over the world. In addition, there are live match updates with news of goals, cards and substitutions as they happen. Users can also collect virtual badges and compete to become their team’s Number 1 Fan.

The latest version of SharetheMatch is free to download for iPhone and android devices and covers every major professional football league in the world and is translated into 12 languages.

Televisa´s coverage includes the exclusive rights to show more than 150 live games from Mexico’s Liga MX and Mexico National team.

SharetheMatch is a VC-backed company and secured funding from London–based private equity firm Talis Capital in June 2012.

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