Televisa Interactive Media, the online division of Grupo Televisa, and hi5 (www.hi5.com), the social entertainment website today announced a unique commercial arrangement to maximize their online audiences in Latin America. The agreement does not include the Us Hispanic Market, Televisa’s sources told Portada.
As part of the deal, Televisa will be the exclusive representative of hi5's online advertising inventory in Hispanic Latin America and jointly the parties will launch a co-branded premium video channel for users of hi5, the social entertainment website in Latin America, serving a library of full and short length videos provided by Televisa, most of which are available through www.Esmas.com and through Televisa's vertical video site www.Tvolucion.com. The video channel will not be available to users in the United States. "The availability of this new video channel is scheduled for this summer with additional premium content delivered via micro-sites shortly thereafter."
Televisa Interactive Media and hi5 sites reach 33 million unique users per month across Hispanic Latin America, which represent 63% of the total market. Internet usage in these countries is growing at a rapid pace of up to 16.6% last year according to Comscore, nearly triple the North American growth of 5.7% for that same year, according to the same source.
"This business relationship solidifies our leadership position in Latin America and delivers compelling content to our huge Spanish-language audience. Televisa's experienced sales team and deep industry relationships will help us maximize our revenue potential in the Latin American market," said Ramu Yalamanchi, Founder and Chief Product Officer at hi5.