Belen AmatriainGreat news! We just got confirmation that Belen Amatriain, Global Marketing Director at Telefonica, will keynote our 2011 Latin American Advertising and Media Summit .

Telefonica is a top 3 Latin American Advertiser. Amatriain, the main responsible for Telefonica’s global marketing, is going to provide an in-depth view of Telefonica’s global and Latin American marketing and advertising decision making process. Topics such as why and how campaigns get broken down in panregional and national campaigns as well as ROI measurement will also be addressed by Amatriain.

This year’s Summit theme fittingly is “Latin America: Taking it’s Place on the World’s Stage”. The Summit will take place in Miami on June 1st and 2nd. Make sure to register at the early bird rate!


Portada Staff

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