Telefónica announced today that Myriad, a mobile technology company, has been selected to provide social networking aggregation servicies to Telefonica's mobile suscribers across 12 countries in Latin America. The spanish company recently appointed Mother as the global ad agency for its Movistar brand, which is now going to replace the Telefónica identity in Spain and Latin America.
Marketed under Telefonica's Movistar brand, Myriad services will enable mobile users to simultaneously access multiple social networks, via mobile browsers, downloadable apps and other mobile technologies. The aim of the partnership is to deliver a richer social networking experience for Movistar customers, over a broad range of devices including Movistar-branded phones.
According to Internet measurement specialists comScore, Inc., 2 out of 3 global Web users visited a social networking site in December 2009. In Latin America the adoption rate exceeds 80%.