Telefonica has launched a joint marketing effort with Microsoft to boost sales of Windows Phone 8 devices. Initially for a period of one year, Telefonica will enhance marketing activities in support of its Windows Phone 8 devices in the UK, Germany, Spain, Mexico, Brazil and Chile. Telefonica plans to offer its clients enterprise-class business features such as Office 365 and SharePoint, as well as consumer-facing features such as Skydrive and Xbox.
Currently sitting in third place behind Android and iOS, Windows Phone 8 needs to grow market share in order to gain traction with its app store offering, the current weak point of the operating system.
“An associate partner such as Microsoft is chosen as a result of its operator-focused business approach. The Microsoft business culture is based on a model of value creation through its associates, which fits in perfectly with our culture and also with our way of doing business,” said José María Álvarez Pallete, COO of Telefónica S.A.
According to Terry Myerson, corporate vice president, Windows Phone Division at Microsoft, “We are excited to work with Telefónica to market Windows Phone 8 devices to more customers in the UK, Germany, Spain, Mexico, Brazil and Chile, bringing them a more personal smartphone experience with the speed of Telefónica’s network.”
As part of the commitment, Telefónica will encourage grown in market demand for Windows Phone 8 while working with suppliers to ensure the availability of high-quality Windows Phone 8 devices. It will be working with the leading manufacturers of Windows Phone 8 devices to make their commercial offering available throughout the duration of this enhanced marketing effort with Microsoft.