starMedia today announced that it has expanded its management team with the appointment of Manuel Mazzanti as Regional Marketing Director. Mazzanti, one of the industry's most experienced marketers, joins starMedia from Yahoo! where he was responsible for marketing and public relations for Yahoo! Hispanic Americas.
Mazzanti will be responsible for overseeing all starMedia's marketing activities including market research, branding, public relations, product and campaign launches. This appointment follows the recent openings of new offices in Colombia, Chile and Argentina.
Mazzanti has worked in the technology, internet, and telecommunications fields throughout Latin America for more than 15 years. Before joining Yahoo! in 2005, he owned a broadband company in Mexico. Prior to that he held senior marketing positions at Diveo Mexico, an outsourcing provider for mission critical IT systems, OptiGlobe Mexico, a Data Center services company in Latin America, Iridium South America and SkyTel Argentina.
Born in Buenos Aires, Argentina, Mazzanti holds a Bachelor's degree in Marketing from the Social and Business Sciences University (UCES) of Buenos Aires, Argentina.