What: Spotify and Uber have inked a first-of-its kind agreement that will allow users to chose the music they hear during their ride.
Why it matters: Through the agreement, Spotify’s music streaming service will be integrated into Uber cars.The launch will include a global celebration across 10 cities and 4 continents featuring artist ride-alongs and exclusive live sessions.
Spotify and Uber are teaming up to create a personilazed soundtrack that to allow passengers to choose the music for their ride. Through the agreement, Spotify’s music streaming service will be integrated into Uber cars.
The service will be launched in compatible cars starting from November 21, in 10 cities initially – London, San Francisco, Los Angeles, New York, Mexico City, Nashville, Singapore, Stockholm, Toronto and Sydney- and land in other international markets in the weeks that follow.
To kick off the new partnership, both companies are also giving fans a chance to connect with some of their favourite artists in the 10 global launch cities.The artist include: Andrew W.K., The Sam Willows, Ximena Sariñana, Ansiktet, Professor Green, Diplo, Matt and Kim, Ricki Lee, Kevin Drew and Jake Owen.
The new Uber and Spotify integration will be available to all Uber and Spotify Premium users on iOS (and Android with a limited feature set.)
“For Uber we’re trying to always create a highly-evolved experience, the opposite of course which is the taxi world that came before us,” said Uber CEO Travis Kalanick on a global press call.
An partnership with Uber is significant for Spotify, at a time when the streaming service’s main competitors Pandora and iHeartMedia are doubling in-car dashboard app deals with major auto manufacturers.
“The world is moving to having cars on demand, and Spotify is all about having music on demand.Having Spotify available in your Uber car, we think, takes Spotify to the next level. Imagine you’re going to a party on a Friday night, you can choose which music is playing to get you in the mood,” says Spotify’s Daniel Ek.
So, how does it work?
Users must connect their Spotify account via the Uber app, request a ride, and when they get matched up with a Spotify-enabled Uber, they have to simply select music from any one of Uber’s featured playlists or one of their own Spotify playlists within the Uber app.
Users can also jump to the Spotify app and select music from within the Spotify catalogue.When their ride arrives, the user’s tunes will be playing on the speakers.
One can also change what’s playing during the journey right through the Spotify and Uber mobile apps.
The tie-up is no surprise since Spotify has been increasingly adding support for cars for a while already. The agreement brings added value for Spotify subscribers and it also means that Uber subscribers have more control over their in-car experience.
Meanwhile, the official promo parody below: