According to Zoom Vigia, a survey of media executives' forecasts compiled by Zenith Media-Spain, free dailies “consolidated their position as a powerful advertising platform in the Spanish market in 2002.” For the coming year, media executives expect an increase of 1.2% in the volume of the overall Spanish advertising market after a two-year recession. The potential military conflict between Iraq and the US is one of the industry's main concerns. In 2003, TV and Internet are expected to drive growth in advertising revenues. Print media, other than free dailies, is expected to lag behind in the slight recovery of the advertising market. Automotive, telephone, energy and governmental advertising, as well as beauty and hygiene are the categories with most growth potential.

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