The key word here is "officially." Latin Americans for years have been able to buy PlayStation consoles and games through specialty shops that import them from the U.S.

But Sony, which is trailing Microsoft and Nintendo in the console market, is hoping to tap more directly into the 500 million consumers south of the border. To do so, it plans to start piping PlayStation products into 13 Latin American countries through a distribution network run by its consumer electronics division, said Peter Dille, senior vice president of marketing for the PlayStation business.

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