Sonico, one of Latin America’s leading Social Networks,is going to create a Lead Gen Unit. Fnbox, the holding company that owns Sonico and phonico, an online prepaid telecommunications provider, is now creating a Lead Generation unit.

Tomas O'Farrell, partner and Chief Marketing Officer at Sonico, tells Portada that demand generation products has been doubling from month to month. His company will now face that demand in a more systematic way through a unit specifically targeted at clients and agencies in need of lead generation tools. These tools include “E-mail campaigns, SMS, Behavioural targeting.

Fnbox has seen a lot of growth in the Brazilian market in 2010. That country now leads in revenues for Fnbox, followed by Mexico, U.S. Hispanic and the rest of Latin America (particularly Colombia and Argentina).

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