After 13 years, the Mexican monthly magazine Somos, published by Editorial Televisa, closed at the end of February, only managing to break even.
Somos had an average circulation of 100,000. However, special issues featuring Mexican personalities like Maria Félix reached up to 250,000. Editorial Televisa layed off 5 staff writers. Additionally, Somos used the services of 25 free-lance journalists. “We try to invest only in projects which yield high rates of return. This was not the case with Somos” said sources at Editorial Televisa. Macarena Quiroz, Somos's editor said that financial troubles started during the last year of the publication. General interest political magazines, like Somos, have traditionally had difficulties attracting advertisers in Mexico. Financial problems had increased during the last two years.