What: Content marketing and services company Skyword has appointed George Levy as Director of Brand Partnerships for the US Hispanic and Latin American markets
Why it matters: Content Marketing is increasingly a major driver in the Marketing plans of U.S. Hispanic and Latin American companies. Several specialized content marketing firms are entering the Latin space. Levy will lead Skyword’s efforts to help major brands build meaningful connections with customers in these markets through original storytelling.
Skyword, a content marketing and services company, has announced the appointment of George Levy as Director of Brand Partnerships for the U.S. Hispanic and Latin American markets. In this position, George will lead the efforts to help major brands build meaningful connections with customers in these markets through original storytelling.
Fluent in English, Spanish, and conversational in Portuguese, Levy comes to Skyword with 15 years of experience creating and executing digital marketing strategies across Latin America and the US Hispanic market. He served as Regional Partner Development Manager for Microsoft Latin America and was part of the founding team at Yupi.com, a Spanish-language portal that Microsoft later acquired. Most recently, he was Chief Engagement Officer at Mundial Sports Network, a leading Latino sports network ranked #1 by comScore. Levy earned a Bachelor’s degree at Florida International University. He lives in Miami, Florida with his wife and daughter.
What are the challenges content marketing firms face when reaching out to Latin American brand marketers? According to Levy, “The main challenges are two: There is a historic reliance from marketers to rely on the old interruption model; and, second, there is a perception that creating breakthrough content at scale to support the many cultures within the USH and LATAM communities is difficult and expensive.” According to Levy, “the truth is the interruption strategy is less and less effective every day. Consumers increasingly experience “banner blindness” and are actively avoiding interruptions, expressing their annoyance with brands who interrupt their consumption of content.And while it used to be prohibitively time consuming and expensive, Skyword was built to help marketers break down the barriers of creating great content at scale for the many cultures within the U.S. and LatAm markets. We embrace storytelling as a viable alternative to traditional advertising and have developed a model to help brands quickly and affordably build and monetize a loyal audience.” Levy concludes that his goal is to “help us refine brand stories across each unique country and its communities, and truly empower these stories to move forward.”
Ensuring that its clients have the expertise and resources that they need to connect with customers across cultures, languages, and geographies is a top priority at Skyword. Most recently, the company launched its global solution which empowers brands to connect with people all over the world through stories aligned with their passions and interests.
For brands to stay top of mind in today’s digital world, they have to deliver relevant, meaningful experiences that inspire and motivate customers.
The Skyword Global Platform
Skyword recently launched Skyword Global, a platform that allows brand marketers the ability to deploy content marketing programs worldwide with the internationalization of the platform, which includes translation, spelling, and grammar tools across multiple languages and time-zone sensitive editorial and publishing capabilities. Spanish and Portuguese are both included within Skyword’s language capabilities.
Skyword global also expands Skyword’s network of professional content creators (freelance writers, videographers, photographers and editors) to different countries and regions, enabling brands to work with professionals living in target markets. By partnering with creators that have a deep knowledge of the specific US Hispanic and Latin American audiences, brands create a more authentic, personalized storytelling experience for their customers.