A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Johnson & Johnson – BBDO Guatemala ::: Nestlé ::: Saffron – Procorp-Latin America ::: Airbnb – Brazil ::: Heinz Brazil-Agency Africa :::
Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at [email protected]. SEE A DEMO OF THE DIRECTORY!
Johnson & Johnson – Central America
BBDO Guatemala has added three brands from Johnson & Johnson to its Central America portfolio: Listerine, Stay Free and Carefree. These three will join Splenda, which has been handled by the agency for nearly 10 years. The agency will be in charge of the creative actions for the accounts.
Nestlé – Mexico
Nestlé launches Maggi Jugoso al Sartén, the first solution for pans.These new products come in three different flavors: chicken with herbs, chicken with onion and paprika chicken. They let one prepare a variety of dishes in less than 16 minutes. Nestlé invested 60 million Mexican pesos on ad spend, which includes television, radio, print and digital media.
Saffron – Procorp-Latin America
Saffron Brand Consultants, the Spanish brands consulting firm, has announced an strategic alliance in Latin America with Chilean brand consulting firm Procorp SA . Saffron has already been working with other consulting firms such as Infinity in Peru and Aluzián in Colombia since 2013. This new agreement aims to consolidate the firm in the region.
Airbnb – Brazil
Airbnb has launched its first global ad campaign, promoting the service in nine markets. The agency of record of the brand is Pereira & O’Dell. In Latin America, the campaign will be run in Brazil on digital media, mobile, social networks, cinema, out of home and in-flight. It includes a 60-second spot and display ads that link back to microsites where people can peruse bookable Airbnb listings in their native language. The ads will appear on publishers including AFAR, YouTube, Dwell, Lonely Planet, Buzzfeed, the BBC, Facebook and Twitter.
Heinz Brazil
Agency Africa has been appointed agency of record for Heinz Brazil, after a global pitch. The agency will handle communications for the company in that country, beginning on July 1st.After the pitch, Heinz announced that it would begin to work globally with agencies from the Interpublic (IPG) – in North America – and Omnicom Groups in the rest of the world, and in Brazil the collaboration will be in charge of Africa.Famous for its many products such as Heinz Ketchup and mustard, the company has presence in more than 200 countries worldwide with headquarters in Pittsburgh, Pennsylvania.
Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at [email protected]. SEE A DEMO OF THE DIRECTORY!
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