A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Dyson – Mindshare – Global ::: DPZ – Brazil ::: Rolls Royce – Global ::: Amazon – Global ::: BenPak – Mexico :::
DPZ has appointed Joanna Moura as its Planning Director. Moura will work with Paula Gabriel, who is returning to the agency as co-planning director.
Chris Toledo and Roberto Vianello have been also named Planning Managers.
BMW’s Rolls-Royce has launched a review of its global advertising account. The new agency will be in charge of the digital work (online video and direct marketing). Partners Andrews Aldridge is currently managing the account. The pitch is being managed by AAR.
Amazon – Global
Amazon has chosen Initiative to manage its media buying and planning account after a pitch. Mindshare was the incumbent agency and also Mediacom was pitching.
The pitch was managed by consultancy firm Accenture.
MEC continues working with Amazon´s digital media account.
BendPak has launched a new website in Spanish for Mexico and the US Hispanic market. The site bendpak.com.mx is a direct adaptation of the company’s English-language site. According to the company, BendPak has hired a spanish-language marketing staff to oversee the content creation and adaptation.
Dyson – Global
Dyson has picked Mindshare to handle its globalmedia account. Dyson account is estimated in 120 millon euros. The company is looking to work with one agency in all the markets. Previously, Dyson has worked with PHD in UK, Havas in Spain and Universal McCann in US.