A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Sony / ESAN / Grupo Ingenia – Peru ::: Sony / McCann – Argentina ::: Bombril /DPZ – Brazil :::
Sony / ESAN / Grupo Ingenia – Peru
Digital agency Grupo Ingenia has announced it will work with Escuela de Administración de Negocios y Universidad ESAN and Sony in Peru. The group is based in Peru and has representation in Bolivia, Argentina and Chile. Among its clients: Interbank, Backus (Cristal, Barena and Miller), Movistar Chile, Mistura, Inkafarma.
Sony / McCann – Argentina
McCann Buenos Aires has won a pitch to work with Sony in Argentina for non traditional media. The agency will be in charge of the creative campaigns and customer experience in the country. The first work will be for FIFA´s visit in Argentina for the World Cup 2014, sponsored by Sony.
Bombrill / DPZ – Brazil
DPZ has won the Bombril account. The agency will be in charge of the creative account for all Bombril brands in the country.
Audi – Disney´s Marvel – Global
Audi has partnered with Disney’s Marvel to launch an integrated campaign promoting the release of Iron Man 3. The campaign kicks off with a TV spot.