A summary for Marketing professionals, Media Sales executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
- Southwest Airlines
Southwest Airlines has launched a new Spanish-language version of the company’s website. Dallas-based Southwest is the leading carrier at San Antonio International Airport. The company’s subsidiary, Air Tran Airways flies to Mexico City, Cancun and Cabo San Lucas/Los Cabos. Southwest will take over these flights in 2014. “With our new international service provided by AirTran Airways, and the imminent growth of our airline, we knew translating southwest.com into Spanish was the smartest way to enhance our website,” says Kevin Krone, vice president of marketing, sales and distribution for Southwest. “This enhancement will provide customers who prefer Spanish the same level of customer service provided by our regular website,” Krone says.
- Microsoft, Wendy’s, Allstate, charter advertisers at UVideos
UVideos, UVideos, Univision’s new bilingual digital video network has Microsoft, Wendy’s and Allstate as part of its charter advertisers. As part of the Univision Starcom Mediavest Group Upfront deal, UVideos is launching with many SMG advertisers including Allstate, Microsoft and Wendy’s. In addition, Univision will promote UVideos with an advertising campaign that will run on the network and online, including sites like Facebook, Yahoo and Pandora. The campaign, created by the Blanco Lorenz agency, will be rolled out in three phases, said Jennifer Ball, the senior vice president for distribution marketing.
- Texas retailer market: Trader Joe’s, Whole Foods, Target and Wal-Mart heat up CompetitionSan Antonio-based H-E-B long has dominated its regional market, with 339 retail stores in Texas and Mexico, each one carefully calibrated to serve its neighborhood. But now it is preparing to confront an unprecedented onslaught of competitors, MySanAntonio reports. In the 155 Texas communities in which the grocer operates, shoppers will encounter more than 30 new food and drug store offerings in their neighborhoods next year. In San Antonio, Trader Joe’s just opened its first store at the Alamo Quarry Market, about a month after Whole Foods Market opened its second store in the city in the Vineyard hopping center. The Alamo Heights area recently received a new Target designed with Target Corp.’s fresh grocery concept. And Wal-Mart, the world’s biggest private employer and largest retailer, announced an aggressive plan to build four supercenters in San Antonio alone by early 2014.
- Pampers Thalia
Pampers (P&G) has partnered with international superstar and mother of two, Thalia, to announce the launch of “Mi Musica, Mi Herencia” an online initiative about the unique role music plays in celebrating and preserving Latino babies’ cultural identity. The program was launched last week through an event in Miami and includes a call for entries for a baby video contest on the Pampers Latino Facebook page.
- Avocados from Mexico
Avocados from Mexico announced its marketing campaign for the 2012-2013 season. “To drive retail sales, build the avocado category and sustain our strong brand momentum, Avocados from Mexico commits more funds to marketing support than any other avocado organization in the U.S.” according to a written statement to The Produce News from Eduardo Serena, marketing director of the Avocado Producers & Exporting Packers Association of Michoacàn, commonly known by its acronym APEAM. For the 2012-13 season, “our fully integrated marketing program targets both general market and Hispanic consumers,” Eduardo Serena, Marketing director of the Avocado Producers & Exporting Packers Association said The program includes television and radio advertising in selected markets, national print advertising, consumer promotions, online and mobile advertising, public relations, social media engagement and in-store retail merchandising.
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