- Unilever (Media Buying in Mexico and Argentina)
Unilever is reviewing its media planning and buying accounts in key global markets. Unilever is one of the world's largest advertisers encompassing 13 countries around the globe. Currently most of Unilever's media services are provided by agencies from within the WPP, Omnicom and Interpublic marketing groups. All three agency groups will be invited to re-pitch for the account. The global process is being handled by Unilever's chief marketing officer, Simon Clift, with local markets feeding in to the process. The markets under review include Argentina, Mexico, Spain and North America. Globally, Unilever's annual advertising spend is in excess of $5 billion.
- SpongeTech(R) Delivery Systems, Inc.
SpongeTech(R) Delivery Systems, Inc., America's Cleaning Company(TM) announced that the Company will begin marketing and advertising its products in Latin American. The Company will establish a Direct Response Television marketing program in various regions of Latin America. The widespread acceptance of SpongeTech(R)'s products in the U.S. marketplace and the exceptionally high reorder rate from existing customers and new customers has resulted in the expanding of SpongeTech(R)'s marketing efforts into Latin America.
The Company has retained Omni Direct Inc. to lead the marketing campaign in Latin America. Omni will initially perform a DRTV market test for SpongeTech(R)'s Car Care products which will identify and assess market demand for SpongeTech(R)'s product as well as retail distribution opportunities in Latin America.
Korean car giant Hyundai Kia Automotive Group has launched a global review of its US$1 billion media planning and buying business, according to international reports.Innocean, the in-house marketing services department at Hyundai Kia, is overseeing the review. The Interpublic network Initiative handles the $750 million consolidated US Hyundai Kia business.
Sources suggest that Hyundai Kia is keen for holding companies to develop solutions to avoid conflict, such as the one adopted by Omnicom’s OMD in forming K360 when it won the Kia business in 2005.
Interpublic, whose Initiative network has handled the consolidated US Hyundai Kia media account since January 2008, and Publicis, which has the Hyundai account in various markets through its ZenithOptimedia network, are thought to be likely participants in a pitch alongside Omnicom’s K360 offering.
The Korean-based Hyundai Kia follows other motor groups such as Renault-Nissan, which last year consolidated its media into OMD, in exploring the benefits of media consolidation.
A Kia spokesman said: "Innocean is putting together the review process and we may end up putting the business into one or more companies, but we are looking at everything globally."
Reckitt-Benckiser, the upstart household products rival to Unilever and Procter & Gamble, has called a media review of its $1.3bn media account pitching Havas’ Media Planning Group, WPP’s OMD and Publicis’ ZenithOtimedia against each other.
- LogoDesignGuru.com Expands Reach into Latin America
Logo Design Guru, the company for branding services, logo design and Internet marketing services for small businesses and startups, has expanded into Latin America, opening a regional office in Guadalajara, Mexico. The new office enables the U.S.-based firm to tap into a huge growth market, and provides companies that target Spanish-speaking customers with a cost-effective service for the fast creation of top-quality logos, corporate identity materials, and a range of other branding and internet marketing services.