- Silva+Pardo Advertising
Silva+Pardo Advertising, a multi-platform communications agency focused in generating, building and consolidating successful and profitable brands all over Latin America, has opened their US headquarters in Miami and has assigned the Godoy & Oliva Group as its strategic business development partner for the US and Latin America.
With this engagement, Silva+Pardo seeks to replicate in the US their successful Latin American campaigns for Shell, Michellin, Nike, UNESCO, Mastercard and many others.
- MTVN Latin America
MTV Networks Latin America (MTVNLA) has set up a new office in Bogotá, Colombia, to be led by Christian Prada as country manager.
The new office is tasked with handling ad sales, affiliate sales and marketing in the Andean region, spanning Colombia, Venezuela, Peru and Ecuador. Announcing the expansion, John Mafoutsis, the senior VP of international marketing partnerships and ad sales for MTV Networks Latin America, noted: "Colombia has always been a loyal and important market for us and we are thrilled with the opportunity to get closer to our audience. We look forward to continue growing our brands by embracing local ad sales opportunities, further our pay TV distribution and the fast-growing digital marketplace Colombia and the Andean region have to offer.”
Prada was formerly the representative for Televisa Networks in Colombia.