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Sales Leads Panregional: Marriott International, Red Bull, Novaeris, Ecco…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.


  • Marriott International

Andrea Padilla, until recently Marketing Director Latin America at Avaya, was named Marketing Director for Marriot International Latin America, where she will be leading the branding, PR and overall marketing strategy for the different Marriott Brands throughout the Latin American region.

  • Red Bull

Smaart Media, a Miami based agency recently founded by Camilo Concha, just won the Red Bull account for panregional media planning and buying including digital media for Brazil but excluding Brazilian cable. Read a more detailed article about the Red Bull account here.

  • Novaeris

Natalia Zullo and Carla Etcheverry have founded Novaeris, a new Argentinean agency specialized in institutional communications, digital and multimedia. Zullo has been working as Brand Director at Path Comunicación and Etcheverry has worked for JWT and Dentsu. Novaeris is working at the moment with Velas de Ballena, Cerro de Ski Caviahue, Sociedad Medicina del Trabajo, HeimGreen and Remembrar.

  • Ecco

Footwear brand Ecco has selected UM to handle its $42.6m global media planning and buying business.

UM beat OMD and Mediacom to win the pitch, which includes taking over the UK account from sister agency Initiative.

Denmark-based Ecco is believed to be looking to make a major brand push in the autumn, to increase sales of its range of footwear as it continues its retail expansion, despite a 40% fall in pre-tax profits last year.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

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