Sales Leads Panregional: Lan Airlines, Tam Airlines, Toyota…

  • Toyota

In recent years, Toyota has been ranking No. 1 among Hispanics in the U.S. the company launches a campaign driving consumers of the brand to showcase pride in both their culture and Toyota: "somos muchos Latinos. somos muchos Toyota".

A series of limited-edition decals that can be affixed to vehicles, somos muchos Latinos. somos muchos Toyota come in nearly 100 different versions, touting cultures and expressions from all over Latin America. Toyota created the decals to provide Latinos with an outlet to pay homage to an array of regions and countries, while sharing the pride in their cars. A few examples of the phrases available as decals include "somos muchos Chilenos … somos muchos Hondureños … somos muchos Mexicanos" The decals also include names such as "Boricuas,""Porteños"or "Sinoalenses" — popular descriptions given to people from specific geographic areas. They are complimentary through Facebook, and can be ordered at, a social media space dedicated to Hispanic Toyota enthusiasts.


  • Publicis Groupe-Talent

Publicis Groupe, parent to 40-year-old Saatchi & Saatchi and Starcom MediaVest, is set to buy a controlling stake in Brazilian advertising agency, Talent. It is understood that Publicis fended off competition from rival conglomerate WPP to secure the deal.

According to sources close to negotiations, the finer details have been agreed and Publicis are set to make a public announcement to the financial markets today. It is not known how much the deal is worth, but earlier speculation has valued it in the region of £200m. A Publicis spokesperson refused to comment about any impending deal. Read more here.


  • Pepsi

Pepsi announced it will continue its grant-based Refresh Everything campaign into 2011, as well as extend it globally into markets across Europe, Latin America and Asia, based on the success it has received already in the U.S.

The campaign encourages consumers to submit applications for grants from Pepsi, for which users can then vote on the Refresh Everything site. The most popular ideas or causes are then rewarded with a portion of a $1.3 million a month fund, financed by the company's marketing budgets. Read more here.


  • LAN Airlines

Chile's LAN Airlines and Brazil's TAM announced plans to bring their operations together under a joint holding company. The arrangement–essentially a merger, although with both carriers continuing to operate as separate brands–would give LAN, which already operates passenger services in Argentina, Ecuador and Peru, access to the key Brazilian market, where foreign ownership of airlines is capped at 20%.

The agreement would bring together Latin America's two largest airlines, creating a regional giant on a par with some of the world's largest carriers. The consortium will provide services to more than 115 destinations in 23 countries, using a fleet of 220 planes and a staff of nearly 40,000 employees.

The merge is being analyzes by Chile’s Justice to determined a possible monopoly in some routes (Santiago and Asunción, Sao Paulo and Río de Janeiro).


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