- Kraft Latin America
Jim Leon and David Adam have left their positions at Kraft Latin America in Miami. After purchasing Cadbury last year, Kraft is undergoing an internal reorganization. Part of the Kraft marketing organization is in Argentina. The gum and candy products marketing unit, formerly Cadbury, is led by Maria Mujica, Marketing Director Gum and Candies for Kraft Foods.
- Starcom Media Vest
Victor Villar , until recently EVP Digital Latin America at Starcom Media Vest, recently relocated to Starcom Media Vest’s Miami office where he oversees both the Oracle and Samsung accounts. Villar’s position is Regional Digital Officer for Starcom Media Vest.
- Holiday Inn
IHG (InterContinentalHotels Group) [LON: IHG, NYSE: IHG (ADRs)], the hotel group announced the launch of Holiday Inn's largest global advertising campaign in brand history – Stay You. With a global $100 million dollar spend, the Stay You campaign supports the biggest brand relaunch in hospitality history.
This is the first time the brand has used TV as an advertising platform in the UK in several years, and the first time ever in Germany. In Mexico, Latin America, Asia and Australia the campaign will include print, digital and outdoor advertising. The Stay You campaign will be a fully integrated campaign across all communication touch points including distribution channels, loyalty program communications and hotel collateral. All global media planning and buying for the Stay You campaign was handled by Mindshare.
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