• iParadigms

iParadigms, the creator of Turnitin, a tool for originality checking and plagiarism prevention, announced that it has signed a distribution agreement with Systems Link International, a supplier of educational tools for research and development to Latin American institutions. Under the agreement, Systems Link has become the exclusive distributor of iParadigms' industry-leading Turnitin and WriteCycle software services to Latin American markets.

iParadigms currently offers its software in Spanish for Latin American countries and will soon offer Portuguese versions as well. Prior to the agreement with Systems Link, iParadigms distributed its solutions directly to Latin American customers.

  • Yahoo

Yahoo! scored a big contract in Europe, as it has signed an agreement with Telefónica España — Spain’s largest operator network — to power the mobile Internet search experience and sponsored search advertising on Telefónica’s emocion portal. The new deal builds on top of the earlier partnership deal Yahoo had with O2 (NYSE: TEF) Germany that was launched in November of last year; as well as the larger agreement announced in October 2007 to provide consumers with Yahoo! as the primary search service on Telefonica (NYSE: TEF)’s mobile portals in 15 European and Latin American countries.

  • Powerade

Mother, New York, has been tapped to handle global ad work for Coca-Cola's Powerade brand, without a review. A Coca-Cola spokesman said Mother will be Powerade's first global agency. Sapient has also been tapped to handle digital work. The appointments do not impact any of Powerade's local agency relationships.

The assignment is an expansion of the independent agency's relationship with Coca-Cola; Mother, New York, has previously done work for Coke's Full Throttle energy-drink brand, while Mother's London headquarters office has done a range of work including TV spots as part of brand Coca-Cola's Open Happiness campaign, sponsorship events and broadcast work for the Diet Coke brand.

"Working with Mother simply extends the relationship that we already have with them in Latin America and Great Britain," the Coca-Cola spokesman said.

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